Did you know that for as little as $1.00 a day you can create an ad budget to grow your reach on Facebook? Through targeted advertising you can grow your followers to specifically increase your engagement rates for future advertising campaigns.
With over 1.5 billion users per month Facebook is the king of social networking and a platform that you cannot afford to ignore. Facebook may also have the cheapest and easiest entry to targeted marketing that the world has ever seen.
Facebook organic reach is pretty much dead. As Facebook evolves it is evermore a pay to play game. Business pages see little if any organic reach. It is critical that you build a targeted following on one of the world's largest platforms to reach your customers. Targeted reach will increase your visibility in the community that you build but it will take hard work (and money) to build that community.
Create ad sets that target users that have similar interests to your brand. The goal is to create ads to a narrower audience that is likely to connect with your business. By acquiring this type of follower your engagement rate will be higher. Positive interactions and feedback play well in the Facebook algorithm increasing the likelihood that your posts will be seen.
This is a marathon not a sprint. Set timely goals for a certain amount of page likes. Page likes do come slower than in the past as the Facebook audience has matured. Be deliberate in your goals and stay the course until they are achieved.
There are some simple rules to follow on Facebook when it comes to acquiring new followers (page likes).
To begin advertising on Facebook you should first set up a business account manager and then an advertising account through Facebook. This will streamline the process and allow you full control over Facebook offerings. The link is above.
If you are just getting started on Facebook we suggest that you spend a small amount of $1 - $3 per day to begin generating exposure to your page.